Unit Outcomes
Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations by:
- 1.1 Explaining how market research can be used to enhance the effectiveness of large organisations
- 1.2 Explaining how the marketing mix can be used to enhance the effectiveness of large organisations
- 1.3 Describing the costs and benefits to large organisations of having a product portfolio
- 1.4 Describing how current technologies are used in the marketing function
PowerPoint Notes
Past Paper Questions
Marketing PPQ's
